Success Stories
May 20, 2020
2 min read

Can you Crowdsource Sales Opportunities through Experts?

Sam Glasswell

Forward-thinking companies are finding new ways of using experience to get amazing results.

Earlier this year we launched one of our most exciting products yet - Arbolus Circles.

As with all great innovations, Arbolus Circles was born out of a customer request. In 2020 they have a big hairy audacious goal (check out our BHAG) of growing their Fortune 500 customer base by 300%. Unfortunately, they had already exhausted most of their own relationships.

How can a business reach key decision-makers through experts?

"What if we could build a small group of ex CMOs (their target audience) from some of the world's best companies. What if we could work with this group to come up with a killer sales strategy. What if we even ask them to help us get introductions?"

The first Arbolus Circle was born

We built a team with three of our best CMOs - serious titans of industry. We then introduced made the introductions on our platform and sat back. Before we knew it, a great relationship had flourished:

So far, our customer has won 3 new accounts through this circle and there are many more to come.

Why we love this

What Next

Since this first Circle we have been in turbo drive at Arbolus. We now have 3 active Circles only 6 weeks after we first went live. Circles are now working with customers on sales opportunities, executive coaching and competitor insights.

What is so exciting to us is that Circles are a great way for us to deliver on our mission of 1m matches by 2021.

We couldn’t be more grateful to our customer. By bringing their goal, they encouraged us to build this Circle and open our eyes to this new product.

Sam Glasswell

View on LinkedIn

About Arbolus

Arbolus is a global experience platform. We use technology to connect people for the purpose of sharing experience.

Get in touch to find out more