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Arbolus Journey
July 23, 2020
1 min Read

How are Fortune 500 CMOs Targeting their Customers to Maximise Return on Investment?

Giorgio Trisciani

Join our CMO Circle on Wednesday 29th of July as they offer their insights into some of the techniques top marketing executives are using.

An uncertain economic outlook makes ensuring a strong return  on investment more important than ever. With this in mind, we decided to help our clients by bringing a team of industry leading marketing executives, who collectively have over nine decades of experience at Fortune 500 companies including Nike, New York Life and Intel, to their screens. 

Customers are at the heart of every good business decision. Our global marketing pioneers will discuss how to identify High-Value Customers and place them at the centre of your acquisition, expansion and retention efforts. Ensuring that every marketing dollar delivers customer value and ultimately enterprise value.

What will be discussed?

  • How to improve your ROI
  • Targeting high-value customers 
  • Quality of marketing content 
  • Omni-channel demand generation 
  • How to build your brand 

Who is hosting?

Michelle Bottomely, former CMO of New York Life and Barclaycard, will be hosting the event. She will be joined by two other chief executives: 

  • Greg Hoffman - Former CMO at Nike
  • CJ Bruno - Former CVP Sales & Marketing at Intel

Giorgio Trisciani

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About Arbolus

Arbolus is a knowledge-sharing platform investors and consultants use to collect more insights from the best experts, in less time.

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