A client team was looking to connect with current and ex-employees of a blue-chip software company to gather insights on their experience being recruited by, working at, and leaving the company.
Conducting 8 x 1-hour interviews was inefficient and costly, considering the time required to coordinate calendars, sit through repetitive calls and consolidate data for analysis.
Arbolus sourced 8 respondents to gather insights through our video insights tool ArbolusCanopy, along with a 13-question quantitative survey.
Canopy enabled the client to capture concise video answers to critical questions without conducting any interviews and reducing time to insights by 80%:
- No call scheduling = no administrative hassle
- Time reviewing content reduced from 8h to less than 3h
- All videos fully transcribed and exportable into Excel, CSV, or other.
Within 72 hours, all eight respondents answered a total of 21 qualitative and quantitative questions each, providing around 160 minutes of transcribed video content and 1 to 5 ratings for quantitative questions.
With Canopy, the client team received fully transcribed, exportable and searchable output, stored on the Arbolus platform, along with an Excel file of all the data points to speed up their analysis.
“Overall, we had a really positive experience with Canopy. Specifically, the written responses and videos were user-friendly. The transcript feature was very helpful and accurate. We found it seamless to export all of the items to do further analysis on our end… Looking forward to using the tool again.” - Deals director at Big 4 Consultancy
Simply fire off your question set and receive transcribed video answers from multiple experts within hours.
- No scheduling required
- Concise content output
- Seamless data exporting