Arbolus is the customer-led alternative to G2. Where G2 is a software review site built on crowdsourced peer ratings and vendor profiles, Arbolus gives investors and consultants the proprietary Voice of the Customer: named, attributable buyer insights on the B2B tech companies you are diligencing. Here is how Arbolus compares to G2, and why deal teams choose Arbolus.
Book a demoBoth help you understand how a software product is received. The difference is who is speaking and why. G2 aggregates crowdsourced peer reviews and ratings to help buyers compare tools, with much of the model funded by vendor marketing and lead generation. Arbolus is built around named, verified buyers and the structured spend and renewal data that commercial due diligence on B2B tech depends on.
For a quick sense of sentiment, a peer rating is a reasonable starting point. For a decision that moves capital, you need to know who said it, how much they spend, and whether they are about to leave, which is the gap Arbolus is built to close.
Arbolus is a B2B customer-insights platform and modern expert network built for private equity, consulting and corporate strategy teams. Rather than aggregating anonymous ratings, Arbolus captures the Voice of the Customer directly: proprietary, attributable insight from the buyers and users of the software you are evaluating, across a library of more than 20,000 private tech companies.
That focus makes Arbolus a natural G2 alternative for anyone whose thesis hinges on product-market fit, retention and competitive moats. The platform pairs an always-on library with tools to collect fresh insight on demand.
The Arbolus Library lets you track companies and read verified customer insights with no project required, supported by company reports and a video insights library that keep updating as new buyer feedback arrives.
With Canopy you send preset questions to a pool of relevant buyers and receive structured video or text answers within hours, so you never wait days for a scheduled call.
When you need to go deeper, Calls handles screening, scheduling and AI transcripts, while Surveys and Panels reach your target sample quickly with fully attributable responses.
G2 is one of the largest software review sites. It collects crowdsourced peer reviews and star ratings across thousands of products and publishes comparison grids that buyers use to shortlist tools. Much of the model is funded by vendor marketing and lead generation.
For gauging broad sentiment in a category, that crowd is useful. But it was not designed to deliver the proprietary Voice of the Customer that B2B tech diligence relies on. Reviews are largely anonymous and self-selected, can be shaped by vendor review campaigns, coverage of a specific private company can be thin, and the ratings reflect a moment in the past rather than a buyer you can question today.
G2 tells you what an anonymous crowd rated. Arbolus tells you what a named, verified buyer actually thinks, so you can weigh the source and follow up.
A review is fixed at the moment it was written. Arbolus gives you current NPS, spend and renewal signals, and lets you commission fresh answers on demand.
G2 is built to help buyers compare and shortlist tools. Arbolus is built to help investors and consultants reach a defensible conclusion on a specific company.
G2 ratings sit alongside a vendor-funded model. Arbolus insight is proprietary and attributable, collected for your diligence rather than for marketing.
If your work depends on understanding customers, not skimming anonymous ratings, Arbolus is the stronger choice:
Is Arbolus a good G2 alternative?
Yes. Arbolus is a customer-led alternative to G2, built for investors and consultants who need named, attributable buyer evidence on B2B tech rather than anonymous peer ratings.
What is the main difference between Arbolus and G2?
G2 aggregates crowdsourced peer reviews to help buyers shortlist software. Arbolus captures proprietary, attributable insight from named buyers, with structured spend and renewal data collected fresh on demand.
Does Arbolus cover public and private companies?
Arbolus is built for B2B software, with its deepest coverage of private, mid-market companies in the $10M to $100M ARR range, where review coverage tends to be thin.
How quickly can I get answers?
Often straight away. Verified buyer insights can be read on demand, and async video Q&A returns answers without waiting to schedule a live call.
How is pricing structured?
Arbolus is a platform subscription that includes the buyer-data library and the research toolkit, rather than a charge for every interaction. Book a demo and the team will walk you through the detail.
Find out what your target's customers really think, before your first expert call.
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